What comes up when you Google searches relevant to your organization? Are you effectively utilizing all that social media has to offer? I can find out.
Search Engine Optimization(SEO for short) is an all-out offensive strategy employed by your competitors to increase the frequency of their information in the results of search engines.
While it's true that one can pay Google, Yahoo, Bing, etc. to push their websites further up on the list this strategy can be incredibly expensive.
A much more cost effective and efficient strategy lies in the way the website is written from its very core and can have the same effect as paying search engines to push your website to the top of search results!